What is a Funnel?

What is a funnel? That is what I asked my mother one day when we were canning vegetables.

In the kitchen a funnel is a very useful item.  you can use it to put milk in a plastic jug, or vegetables and fruits in a mason jar.

New mothers can use it to put formula in to the baby's bottle.  A mechanic can use one to put oil in an engine so that it does not spill on to the engine or the ground.

The design of a funnel has a big wide opening at the top, usually in the form of a circle.  It then begins to tapper down to a very small hole in the bottom. From there is a tube of various lengths depends on the need,  lets say it is 4 inches long, this allows you to control the flow of the product coming out of the funnel.

What Does This Have to with Marketing?

The principle is the same, you want to pour prospects in a the top and let them slide down to the bottom, then come out the little tube in a controlled manner.

Now here are some basic rules.  Since you never get enough clients, that is your jar will never fill up, then you need to keep the top of the funnel full.   This way you always have someone coming out the bottom.  Just like decorating a cake, you fill the hopper with icing and you have the tip of your selected design on the bottom, then you squeeze out some icing to make something beautiful.

In this case it should be a happy client who has purchased something from you that is going to make his or her life much better.  They may even become one of your best team members 

Different Funnels 

Just as there are different sized funnels for the kitchen, the car, the baby, there are also different funnels for different purpose's of marketing.  There are email funnels, webinar, Event, and Flash funnels. There are coaching, counseling, and connecting funnels.  There are engaging, resurrecting, and follow up funnels.  And the list could go on and on depending on your market and skill.  

The funnel can be a simple email, capture page, purchase order form or a 13 step complex journey. It all depends on the need of the product and desired customer. 

The name and how many you have are important but not as important as what a funnel can do for you and your business.   

The Benefits of having a Funnel

The funnel directs the person of interest in the direction they need to go … to get all the information they need … to make a decision about your product.

When they are set up the right way it gives customer an opportunity to purchase any where they are in the funnel or continue through the system to see more and to obtain greater value.

A funnel can also send a follow up email to remind a person where they left off — in case something happened during the process and they had to leave or the internet failed or lunch ended or whatever happened.

If you have a “brick and mortar” business your funnel can take your customer from on-line to off-line and back on-line again. It can help bring them to the front door of your business.

One of the best reasons to have a funnel is this CAN be and SHOULD be totally automated.  

This automation is going to give you freedom to do other things in your business that need to be done.  Without this automation you could not keep up and would lose sales. 

There are more reasons to have funnels and to understand what they do and how they work.  There are to many to share with you in this post so below is a link to a funnel building expert.  If you are at all interested in how to apply this tool to your business click on the big orange button  

If you have found this helpful please leave a comment below and share it with others who may benefit from it also.

thank you,

to your success,

Baxter

You can contact me here:

enduringinvestmentsinc@outlook.com

baxter@enduringinvestmentsinc.com

Enduring Investments Inc or Baxter Cribbs on Facebook.

PS.  The skill of Marketing can be and is used in every field of life. The Ultimate Sales Funnel has the tools you need to have a continuing learning process.